About Sea Harvest
Sea Harvest is a well-established company in the global seafood industry, recognised for its focus on product quality, responsible business practices, and environmental sustainability. As a black-owned enterprise, the company has built an international presence across key markets in the United States, Europe, and Asia. Its vertically integrated business covers seafood production and the distribution of branded fast-moving consumer goods (FMCG). Founded in 1964, Sea Harvest has grown into a leading seafood business serving customers across South Africa and international markets.

Sustainable resource management remains a key part of Sea Harvest’s operations. The company sources wild-caught seafood from selected coastal fishing regions in South Africa, Mozambique, and Australia, prioritising the supply of high-quality marine products. These products undergo controlled processing and rigorous quality checks before being prepared and packaged into a wide selection of premium frozen seafood products for customers in markets around the world.

About the Sea Harvest Job as Sales Representative 2026
Sea Harvest is currently seeking candidates for a Sales Representative position, offering an opportunity to join its team and build a career in sales. The Sea Harvest Job as Sales Representative is responsible for driving sustainable and profitable growth within the company’s domestic Foodservice business. The role focuses on strengthening existing customer accounts, identifying and securing new business opportunities, and expanding Sea Harvest’s market share. The successful candidate is expected to meet agreed sales volume, revenue, and margin targets while delivering high-quality customer service and maintaining strong commercial standards.

The Sales Representative also plays an important role in representing Sea Harvest’s vertically integrated seafood operations. The position requires a solid understanding of the complete value chain, from harvesting and processing to logistics and distribution. By applying this knowledge, the representative can develop practical, customer-focused solutions that meet market needs while supporting the company’s overall commercial objectives.

You will be required to perform the duties below:

• Drive sales of the Sea Harvest Foodservice range by meeting revenue, margin, sales volume, and market-share targets, while developing territory plans and identifying cross-selling and upselling opportunities
• Identify and acquire new customers across hospitality, restaurants, catering, institutional, and quick-service restaurant sectors through tailored proposals and suitable product solutions
• Strengthen customer relationships through regular account reviews, business development meetings, and timely responses to customer needs and concerns to encourage satisfaction and retention
• Negotiate customer agreements within approved pricing, credit, and trading guidelines while maintaining pricing discipline, monitoring account profitability, and recommending improvements where necessary
• Monitor market trends, competitor activities, pricing movements, and changing customer needs while reporting potential opportunities and risks and supporting sales and marketing initiatives
• Collaborate with procurement, logistics, operations, finance, and customer service teams to support accurate forecasting, product availability, and efficient order-to-payment processes
• Maintain accurate customer records, sales call reports, forecasts, and opportunity pipelines while tracking performance against targets and supporting timely collections and healthy debtor accounts.

General Responsibilities as Sales Representative

• Develop and maintain strong relationships with new and existing customers.
• Identify new sales opportunities and potential customers across assigned markets.
• Achieve sales targets and contribute to overall business growth.
• Promote products and communicate their value to customers effectively.
• Prepare sales proposals, quotations, and other relevant documentation.
• Monitor customer needs, market trends, and competitor activity.
• Negotiate pricing, terms, and agreements within approved guidelines.
• Manage customer accounts and address queries or concerns promptly.
• Coordinate with internal teams to ensure smooth order processing and delivery.
• Conduct regular customer visits and follow up on sales opportunities.
• Maintain accurate sales records, customer information, and activity reports.
• Provide feedback on customer preferences, market conditions, and potential business opportunities.
• Support product launches, promotions, and other sales initiatives

Eligibility Criteria
Applicants interested in the Sea Harvest Sales Representative position are encouraged to submit their applications. Before applying, candidates should carefully review the eligibility criteria to ensure they meet the requirements of the role. These requirements help the recruitment team assess each applicant’s suitability, qualifications, skills, and relevant attributes for the position. Meeting the stated criteria is an important step toward ensuring that an application is considered during the selection process.

The Sea Harvest Job as Sales Representative Eligibility Criteria are as follows:

1. Basic Qualifications

• Hold a relevant tertiary qualification in Sales, Marketing, Business, Commerce, or a related discipline
• Demonstrate sales experience in FMCG, foodservice, seafood, protein, or a related trading environment, with a proven track record in business development and customer acquisition
• Apply strong commercial and financial acumen
• Maintain a valid driver’s licence and access to reliable transportation
• Be prepared to travel extensively within the assigned region and nationally, and relocate anywhere in the country if required by business needs.

2. Personal Attributes

• Demonstrate strong verbal and written communication skills
• Apply effective negotiation and influencing skills
• Display strong commercial acumen and business awareness
• Build positive customer relationships and maintain a strong customer-focused approach
• Take initiative and remain focused on achieving results
• Work independently while collaborating effectively across different functions

3. Additional Requirements

• Engage effectively with customers across various market segments and sales channels
• Demonstrate genuine interest in seafood products, customer solutions, market development, and continuous learning
• Visit Sea Harvest vessels, factories, cold stores, and depots regularly to gain practical business knowledge, understand operations beyond customer interactions, and strengthen awareness of the full value chain.

Application Instructions
Apply online: Sea Harvest Job as Sales Representative 2026.

Please follow the application instructions below:

1. Use Google Chrome to access the designated website
2. Complete all required fields with accurate, up-to-date information. Your details will be treated confidentially
3. Review your application and correct any errors before submission
4. Provide truthful and complete information. False or misleading details may result in disqualification
5. By applying, you consent to the collection and use of your personal information for registration and administrative purposes
6. Submit your application through the official website only. Hand-delivered or faxed applications will not be accepted.

Closing Date
Applications for the Sea Harvest Job as Sales Representative must be submitted before the closing date on 16 October 2026.

Applicants are advised to submit their applications as early as possible, well ahead of the closing date.

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