Closing Date: 20 May 2025
Location: Johannesburg, Gauteng, South Africa
Job Type: Permanent
Reference Number: CIRO-SALES-2025
Salary: R15,000–R25,000/month base plus commission
Join CIRO, South Africa’s largest pure coffee producer, as a Sales Consultant in Johannesburg! Drive sales in the Out of Home market, earn R15,000–R25,000/month plus commission, and grow with a leader in coffee innovation. Apply by 20 May 2025!
About CIRO and AVI Limited
CIRO, a division of AVI Limited, is South Africa’s leading manufacturer of pure coffee, renowned for quality and innovation in the hospitality industry. At CIRO, we foster a fast-paced, collaborative environment that values diversity, inclusion, and excellence. Join a team passionate about delivering exceptional coffee experiences and building rewarding careers in a thriving sector.
Position Purpose
The Sales Consultant role at CIRO in Johannesburg, Gauteng, is a permanent position designed to drive sales in the Out of Home (OOH) coffee market. Reporting to the Regional Sales Manager, you’ll achieve sales targets, build customer relationships, and enhance brand awareness, earning a base salary of R15,000–R25,000/month plus commission. This role supports CIRO’s mission to deliver innovative coffee solutions and career growth.
Key Responsibilities
- Achieve monthly sales, volume, and margin targets in the Gauteng OOH market.
- Maintain superior customer relationships through a structured call cycle.
- Ensure in-cup quality and delivery by conducting customer audits, calibrating machines, and providing operational training.
- Identify opportunities to expand sales using the National Brands Limited (NBL) Group’s product basket.
- Place effective point-of-sale materials to grow brand awareness and consumption.
- Verify asset equipment at customer sites annually.
- Use business intelligence resources and reports to drive sales volumes.
- Execute group customer plans, rollouts, and new product/equipment launches.
- Develop a targeted list of new customer prospects across product categories and channels.
- Provide equipment pipeline forecasts for new installations and prospective customers.
- Complete new business development: contact prospects, assess needs, propose solutions, and guide implementation.
- Ensure commercially sound agreements with new customers.
- Attend installations and provide customer solutions training on installation day.
Benefits
- Competitive base salary (R15,000–R25,000/month) plus commission.
- Permanent role with career growth in South Africa’s leading coffee producer.
- Collaborative, inclusive environment with diverse opportunities.
- Exposure to innovative coffee solutions and the hospitality industry.
- Support for professional development and customer engagement skills.
- Be part of a team celebrating South African coffee excellence.
Eligibility Criteria
- South African citizen aged 18–35 (preferred).
- Grade 12 / Matric certificate.
- 1–3 years’ sales experience in the Out of Home (OOH) market, with a proven track record in new business development.
- Experience in cold calling, prospecting, specialty coffee, and beverage system solutions.
- Basic commercial understanding (e.g., sales strategies, customer negotiations).
- Valid driver’s license and ability to travel extensively.
- Ability to offer calculated solutions in the Business and Industry (B&I) channel.
- Ability to engage effectively with regional management teams.
- Full COVID-19 vaccination status.
- Clear criminal record, verified via background checks.
- Residence in or near Johannesburg, Gauteng, for reliable commuting.
Preferences
- Professional Commercial or Business Qualification (e.g., Diploma in Business Studies).
- Candidates from Employment Equity groups (e.g., Black youth, persons with disabilities).
- Strong communication, negotiation, and relationship-building skills.
- Passion for coffee and the hospitality industry.
- Enthusiasm for innovation and customer-centric solutions.
Knowledge, Skills, and Attributes
- Knowledge of OOH market dynamics and coffee industry trends.
- Skills in cold calling, prospecting, and new business development.
- Ability to calibrate coffee machines and provide operational training.
- Strong analytical skills for using business intelligence reports.
- Excellent organizational and time-management skills.
- Interpersonal skills for customer and team collaboration.
- Commitment to CIRO’s values of quality, innovation, and inclusion.
Why Join CIRO?
CIRO, a division of AVI Limited, is South Africa’s largest pure coffee producer, offering a dynamic environment where innovation and quality drive success. As a Sales Consultant in Johannesburg, you’ll contribute to exceptional coffee experiences, grow your career in a diverse and inclusive team, and shape the future of coffee in South Africa. Join us to make an impact with a brand that celebrates excellence and collaboration.
Application Process
Submit your application, quoting reference number CIRO-SALES-2025, by 20 May 2025. Include a detailed CV, certified copy of your South African ID, certified copy of your Grade 12 / Matric certificate (certifications not older than three months), certified copy of your driver’s license, and proof of residence, all not older than six months. If you do not hear back within two weeks of submission, consider your application unsuccessful. Ensure all details are accurate, as false information may lead to disqualification. AVI Limited does not charge fees for applications.
