MORE Family Collection Social Media Coordinator

Job Description

We are looking for a Social Media Coordinator to join our team on a permanent basis. This role will support the Social Media Manager across all aspects of social media, including community engagement, user-generated content (UGC) sourcing, content creation, and day-to-day platform management.

KEY FOCUS AREAS

Community Engagement & Management

• Monitor and respond to direct messages, comments, and mentions across all MORE Family Collection social media accounts (Instagram, Facebook, LinkedIn, etc.).
• Foster meaningful conversations with guests, ensuring a warm and engaging brand voice.
• Proactively build relationships with past guests, industry partners, and travel influencers.
• Escalate important queries or concerns to the Social Media Manager or relevant stakeholders.

 User-Generated Content (UGC) Sourcing & Curation

• Identify and curate high-quality guest content from tagged posts, mentions, and hashtags across all properties.
• Obtain permission from guests to repurpose their content across our digital platforms.
• Maintain an organized UGC library for easy access and future content planning.

Content Creation & Social Media Support

• Assist in scheduling and posting content across all platforms.
• Collaborate with the Content Creator to edit videos for social media posting.
• Be up to date with social media trends and engagement strategies.
• Contribute to brainstorming sessions and creative campaign planning.
• Create and design content using tools like Canva for ad-hoc social media needs.

REQUIREMENTS, QUALIFICATIONS AND SKILLS

• 3+ years of experience in social media, digital marketing, or a related field.
• Passion for social media, digital storytelling, and community engagement.
• Strong written communication skills with a warm and professional tone.
• Detail-oriented and organized, with the ability to track multiple conversations.
• Knowledge of Instagram, Facebook, TikTok, and other platforms.
• Experience with social media scheduling tools (e.g., Brandwatch or Meta Business Suite) is a plus.

 MAXIMIZING YOUR IMPACT AS A MEMBER OF THE MORE FAMILY COLLECTION

• Excellent attention to detail.
• Guest focus philosophy, living the MORE brand and driving the MORE experience.
• Excellent communication skills (written and verbal), practicing honest communication.
• Team player with positive attitude, enthusiasm, and emotional control.
• Excellent time management and self-discipline, interpersonal & solution seeking skills.
• Proactive, use initiative and creative flair when required.
• Committed and loyal, adaptable, and flexible.
• Must work accurately under pressure.
• People skills – tolerance, patience, and care, ability to receive constructive feedback openly.

We create opportunities and experiences for people to enrich their lives.
Our values guide our behaviours and how we act, and they help us find the right partnerships for growth:

Be AWARE (the “thoughtful” value)
Eyes and ears open
Arrive ready
Be human

Respond GENEROUSLY (the “more” value)
Always respond
Give more, do more
Have a mindset of abundance

Strength in DIVERSITY (the “family” value)
Act in harmony
Work together
Act inclusively

Make it BETTER (the “continuous improvement” value)
Positively influence
Keep learning
Own it