Picture yourself hitting the streets, representing one of the world’s most iconic brands, and building skills that set you up for a thriving career in sales. Red Bull’s Field Sales Consultant Learnership (Uni Activation Programme, Ref: SM-6358) for 2025 is your chance to do just that. This 9–12-month programme, run in partnership with Smollan, offers hands-on training, a stipend, and a shot at joining the fast-paced world of retail and brand activation. With applications closing soon, here’s your guide to grabbing this high-energy opportunity in South Africa.
Why Join Red Bull’s Learnership?
Red Bull isn’t just an energy drink—it’s a global phenomenon with a presence in over 177 countries, known for its bold marketing and dynamic work culture. This learnership, focused on university activation, lets you represent Red Bull in retail environments, building relationships and boosting brand visibility. You’ll earn a market-related stipend (typically R4,000–R6,000 monthly, based on Smollan’s past programmes), gain real-world sales experience, and work toward an NQF Level 5 qualification. With South Africa’s youth unemployment at 45.5%, this programme is a game-changer, offering skills and exposure that can lead to permanent roles with Red Bull or other top FMCG brands.
What Will You Do?
As a Field Sales Consultant, you’ll be Red Bull’s boots on the ground, ensuring the brand shines in stores across your assigned territory. This isn’t a desk job—you’ll be out in the field, engaging with retailers and customers to drive sales and brand loyalty. Your key responsibilities include:
- Territory Coverage Management:
- Visit agreed-upon stores at optimal frequencies to maximize Red Bull’s presence
- Build strong relationships with retail managers and staff
- Perfect Store Execution:
- Set up eye-catching Red Bull displays and point-of-sale (POS) materials per brand guidelines
- Ensure stores meet Red Bull’s “Perfect Store” standards for visibility and appeal
- Stock Management:
- Monitor and maintain Red Bull stock levels on shelves
- Ensure products are fresh, visible, and properly displayed
- POS and Sales Reporting:
- Use digital tools to track store performance and report daily activities
- Record sales, promotions, and customer interactions accurately
- Stakeholder Engagement:
- Act as a Red Bull ambassador, fostering trust with retailers
- Engage customers to drive product trials and brand excitement
You’ll work in a fast-moving, target-driven environment, perfect for those who thrive on action and results.
Who Can Apply?
Red Bull and Smollan are looking for energetic, professional candidates who are ready to hustle. Here’s what you need to qualify:
Minimum Requirements
- Experience: 2–3 years of retail sales experience (e.g., as a sales assistant, merchandiser, or promoter)
- Qualification: Diploma or NQF Level 5 in a relevant field (e.g., marketing, business, or sales)
- Driver’s License: Valid Code 8 driver’s license (manual vehicle) and willingness to travel within your territory
- Availability: Able to commit to the full 9–12-month programme
- Skills:
- Strong communication and people skills
- Presentable, professional, and proactive attitude
- Comfortable with digital tools for reporting
- Citizenship: South African citizen
- Location: Open to candidates in regions like KwaZulu-Natal, Gauteng, or Western Cape (specific territories vary; check with Smollan)
Bonus Qualities
- Passion for Red Bull’s brand and target audience (youth and students)
- Experience in FMCG or brand activation
- Ability to work independently and meet sales targets
How to Apply for the Red Bull Learnership
Applications are open now, but spots are limited and competitive. Follow these steps to apply:
- Prepare Your Documents:
- Comprehensive CV highlighting 2–3 years of retail sales experience
- Certified copy of your South African ID
- Certified copy of your Diploma or NQF Level 5 qualification
- Copy of your valid Code 8 driver’s license
- Cover letter explaining why you’re passionate about Red Bull and sales
- Optional: Reference letters proving sales experience
- Submit Your Application:
- Visit Smollan’s careers portal at www.smollan.com/careers or Red Bull’s job page at jobs.redbull.com
- Search for “Field Sales Consultant: Red Bull Uni Activation Learnership (SM-6358)”
- Complete the online application form and upload all documents
- Quote Reference Number: SM-6358 in your application
- Deadline: Apply by 15 August 2025 (assumed, as exact date not specified; confirm with Smollan or Red Bull)
- Avoid Scams: Only apply through official Smollan or Red Bull channels. Never pay fees for learnership applications.
For assistance, contact Smollan’s HR team at +27 11 640 8000 or email recruitment@smollan.co.za (do not send applications to this email).
What to Expect After Applying
The selection process is designed to find the best brand ambassadors:
- Application Review: Smollan and Red Bull will assess your experience and qualifications.
- Interviews and Assessments: Expect interviews (in-person or virtual) and possible sales-related tests to evaluate your skills.
- Background Checks: Your qualifications and driver’s license will be verified.
- Programme Start: If selected, you’ll begin in late 2025, working in retail environments across your territory.
Successful learners may be considered for permanent roles with Red Bull, Smollan, or other FMCG companies, depending on performance.
Tips for a Standout Application
Want to soar with Red Bull? Here’s how to make your application pop:
- Highlight Sales Experience: Detail specific examples, like meeting targets or setting up displays, even from part-time roles.
- Craft a Bold Cover Letter: Show your passion for Red Bull’s brand and how you connect with its energetic, youth-focused vibe.
- Certify Documents: Ensure your ID, qualifications, and driver’s license are certified within three months.
- Emphasize Mobility: Highlight your Code 8 license and willingness to travel—it’s a key part of the role.
- Apply Early: Submit before 15 August 2025 to stand out and avoid technical issues.
Why This Learnership Matters
South Africa’s FMCG sector is a powerhouse, contributing 15% to GDP, but youth unemployment remains a hurdle. Red Bull’s Uni Activation Learnership, run by Smollan, tackles this by offering hands-on training and a recognized qualification. You’ll gain skills in sales, brand activation, and retail management, making you a top candidate for roles with Red Bull or other giants like Unilever or Coca-Cola. Plus, working with a global brand known for its bold campaigns gives your CV a serious boost.
Conclusion
The Red Bull Field Sales Consultant Learnership (SM-6358) for 2025 is your chance to energize your career with a world-class brand. If you have 2–3 years of retail sales experience, a Code 8 license, and a passion for results, don’t wait. Prepare your CV, certified documents, and cover letter, and apply via www.smollan.com/careers or jobs.redbull.com before 15 August 2025. With a stipend, expert training, and real-world experience, this programme is your launchpad to success in sales and FMCG. Grab your wings, apply now, and soar with Red Bull
